پایان نامه آزمون مدل مفهومی ارتباط علی مقاصد مصرف تماشاچیان با خطر ادراک شده و انگیزه

فهرست:

فصل اول: کلیات طرح.. 1

1.1 مقدمه.. 2

2.1 بیان مسئله.. 1

3.1 ضرورت و اهمیت پژوهش.... 3

4.1  اهداف... 5

الف) هدف کلی: 5

ب) اهداف اختصاصی: 5

5.1 فرضیه های تحقیق.. 7

6.1  محدوده تحقیق.. 8

7.1 محدودیت های تحقیق.. 8

8.1  تعریف مفهومی و عملیاتی واژه ها و اصطلاحات... 8

فصل دوم: مطالعات نظری.. 11

1.2 مبانی نظری.. 12

1.1.2 رفتار مصرف کننده. 12

2.1.2 رفتار مصرف کننده ورزشی.. 13

3.1.2 مدل سیستماتیک رفتار مصرف کننده. 14

4.1.2  انواع مصرف کنندگان ورزشی.. 18

5.1.2  مصرف تماشاچیان ورزشی.. 19

6.1.2  فاکتورهای تأثیرگذار بر مصرف تماشاچیان ورزشی.. 20

7.1.2 قصد رفتاری.. 24

8.1.2  تئوری های قصد رفتاری.. 24

9.1.2  ارزیابی قصد رفتاری.. 4

10.1.2  ابعاد مقاصد رفتاری.. 6

11.1.2 خطر. 3

12.1.2 ادراک... 6

13.1.2  ابعاد ادراک مصرف کننده. 6

14.1.2 تفاوت در ادراک خطر. 11

15.1.2 نحوه برخورد مصرف کنندگان با خطر. 12

16.1.2 ارزیابی خطر ادراک شده. 16

2.1.17 خدمات و خطر ادراک شده. 17

2.1.18 خطر ادراک شده. 23

19.1.2 ابعاد خطر ادراک شده. 25

20.1.2  ارتباط بین خطر ادراک شده و قصد رفتاری.. 32

فصل سوم: روش شناسی تحقیق.. 35

1.3 روش تحقیق.. 36

2.3 جامعه آماری.. 36

3.3 نمونه آماری و روش نمونه گیری.. 37

4.3 ابزار اندازه گیری.. 37

روایی.. 37

پایایی.. 39

5.3 روشهای آماری.. 41

فصل چهارم: یافته ها 42

1.4  یافته های توصیفی.. 1

1.1.4  توصیف ویژگی های جمعیت شناختی.. 1

2.1.4 توصیف گزاره های پرسشنامه.. 3

3.1.4  توصیف متغیرهای تحقیق.. 11

4-2 یافته های استنباطی.. 12

1.2.4 پایایی ابزارهای تحقیق.. 12

2.2.4 اعتباریابی ابزارهای تحقیق.. 13

4-3  آزمون فرضیات تحقیق.. 25

فصل پنجم: بحث و نتیجه گیری.. 1

1.5 بحث و نتیجه گیری.. 1

2.5 محدودیت تحقیق.. 30

3.5  پیشنهادات... 31

1.3.5 پیشنهادات برخاسته از تحقیق.. 31

2.3.5 پیشنهادات برای مطالعات آتی: 32

فهرست منابع.. 35

ضمائم... 45

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