فهرست:
فصل اول : کلیات پژوهش
مقدمه.........................................................................................................................................................2
بیان مسأله.....................................................................................................................................3
اهمیت و ضرورت پژوهش ........................................................................................................ 4
اهداف پژوهش ............................................................................................................................5
سؤال های پژوهش ......................................................................................................................5
فرضیات پژوهش..........................................................................................................................5
متغیرهای پژوهش.........................................................................................................................6
کلیات روش پژوهش....................................................................................................................6
قلمرو پژوهش..............................................................................................................................8
تعریف واژگان تخصصی..............................................................................................................9
فصل دوم : مبانی نظری پژوهش
مقدمه....................................................................................................................................................... 11
بخش اول : رقابت پذیری و تئوری های مرتبط با آن...........................................................................12
2-1-1- تعریف رقابت پذیری............................................................................................................... 12
2-1-2- سطوح رقابت پذیری................................................................................................................ 15
2-1-2-1- رقابت پذیری در سطح بنگاه یا صنعت................................................................................ 16
2-1-2-2- رقابت پذیری در سطح منطقه...............................................................................................16
2-1-2-3- رقابت پذیری در سطح ملی..................................................................................................17
2-1-3- مروری بر تئوری ها، مدل ها و رویکردهای مرتبط با رقابت پذیری.........................................17
2-1-4- مدل رقابت پذیری مینتزربرگ...................................................................................................18
2-1-5- مدل رقابت پذیری کوتا و همکاران..........................................................................................20
2-1-6- دیدگاه مبتنی بر منابع................................................................................................................21
2-1-7- دیدگاه موقعیت در بازار ...........................................................................................................23
2-1-8- رابطه با تأمین کنندگان...............................................................................................................24
2-1-9- دیدگاه مبتنی بر توان خلاقیت و نوآوری...................................................................................25
2-1-10- سایر دیدگاه ها........................................................................................................................26
2-1-10-1- سرمایه فکری.....................................................................................................................26
2-1-10-1-1- سرمایه انسانی................................................................................................................27
2-1-10-1-2- سرمایه سازمانی.............................................................................................................28
2-1-10-1-3- سرمایه رابطه ای............................................................................................................29
2-1-10-1-4- نقش سرمایه فکری بر رقابت پذیری.............................................................................29
2-1-10-2- دیدگاه مبتنی بر هوشمندی رقابتی......................................................................................30
2-1-10-3- نقش هوشمندی رقابتی در افزایش توان رقابتی ................................................................33
2-1-10-4- مدیریت دانش....................................................................................................................36
2-1-10-4-1- مدیریت دانش، تعاریف و مفاهیم..................................................................................36
2-1-10-4-2- نقش مدیریت دانش در رقابت پذیری بنگاه ها..............................................................37
2-1-10-5- فناوری اطلاعات.................................................................................................................41
2-1-10-5-1- فناوری اطلاعات، تعاریف و مفاهیم...............................................................................42
2-1-10-5-2- نقش مداخله گر قابلیت یادگیری بازار...........................................................................43
2-1-10-5-3- تجارت الکترونیک و توسعه توان رقابتی........................................................................44
2-1-10-5-4- تأثیر اینترنت و بازاریابی اینترنتی بر محصول.................................................................44
2-1-10-5-5- تأثیر اینترنت و بازاریابی اینترنتی بر توزیع.....................................................................44
2-1-10-5-6- تأثیر اینترنت و بازاریابی اینترنتی بر قیمت.....................................................................45
2-1-10-5-7- تأثیر اینترنت و بازاریابی اینترنتی بر ترفیع......................................................................45
2-1-10-6- مدل رقابت پذیری پورتر....................................................................................................45
2-1-10-7- پیشینه تحقیقات داخلی و خارجی .....................................................................................51
بخش دوم : نوسان پذیری سود و تئوری های مرتبط با آن .................................................................55
2-2-1- سود حسابداری.........................................................................................................................55
2-2-2- نوسان پذیری سود.....................................................................................................................56
2-2-2-1- عوامل اقتصادی (محیط عملیاتی)..........................................................................................56
2-2-2-1-1- ارتباط شرکت با محیط اقتصادی (عملیاتی)......................................................................56
2-2-3- پیشینه تحقیقات داخلی و خارجی انجام شده............................................................................57
بخش سوم : صنایع غذایی......................................................................................................................60
2-3-1- تعریف صنعت...........................................................................................................................61
2-3-2- تقسیم بندی صنایع.....................................................................................................................61
2-3-3- تعریف صنایع غذایی..................................................................................................................62
2-3-4- تاریخچه صنایع غذایی...............................................................................................................63
2-3-5- صنایع مواد غذایی در ایران........................................................................................................64
2-3-6- مشخصات عمومی صنایع غذایی...............................................................................................65
2-3-7- عمده مشکلات صنایع غذایی....................................................................................................68
فصل سوم : روش شناسی پژوهش
مقدمه........................................................................................................................................................71
3-1- روش پژوهش.................................................................................................................................72
3-1-1- الگوریتم پژوهش (فلوچارت پژوهش)......................................................................................76
3-2- جامعه آماری..................................................................................................................................77
3-3- روش نمونه گیری..........................................................................................................................80
3-4- حجم نمونه آماری.........................................................................................................................80
3-5- روش گرد آوری داده ها و اطلاعات ............................................................................................82
3-6- روش سنجش روایی و پایایی ابزار جمع آوری داده ها.................................................................82
3-7- متغیرهای پژوهش.........................................................................................................................83
3-8- روش تجزیه و تحلیل داده ها و آزمون فرضیه ها.........................................................................85
3-9- جنبه نوآوری پژوهش....................................................................................................................86
3-10- ابزارهای آماری............................................................................................................................86
فصل چهارم : تجزیه و تحلیل داده های پژوهش
مقدمه.......................................................................................................................................................94
4-1- تحلیل داده ها متناسب با سوالات و فرضیه های پژوهش ............................................................95
فصل پنجم : نتیجه گیری و پیشنهادات
مقدمه........................................................................................................................................................108
5-1- جمع بندی فصل های گذشته.........................................................................................................109
5-2- بحث و نتیجه گیری........................................................................................................................109
5-3- محدودیت های پژوهش.................................................................................................................114
5-4- پیشنهادات پژوهش.........................................................................................................................114
فهرست منابع ....................................................................................................................................115
منبع:
منابع فارسی
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اعرابی، محمد، " درآمدی بر پژوهش کیفی: نگرش های فلسفی، روش ها و شیوه های گردآوری اطلاعات"، فصلنامه مطالعات مدیریت، شماره 22-21، 1378.
پور حیدری، امید و عباس افلاطونی.(1385)." بررسی انگیزه های هموارسازی سود در شرکت های پذیرفته شده در بورس اوراق بهادار تهران"، بررسی های حسابداری و حسابرسی، شماره 44، ص ص 70- 55.
ثقفی، علی و حمید رضا فدائی. (1386)." گزینش مدلی کارآمد برای پیش بینی جریان های نقدی براساس مقایسه مدل های مربوط در شرکت های پذیرفته شده در بورس اوراق بهادار تهران 1384- 1378" بررسی های حسابداری و حسابرسی، شماره 50، ص ص 24- 3.
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صحت، سعید؛ پریزادی، عیسی (1388). " به کارگیری تکنیک فرآیند تحلیل شبکه ای در تحلیل نقاط قوت، ضعف، فرصت و تهدید (مطالعه موردی شرکت سهامی بیمه ایران)"، نشریه مدیریت صنعتی، دوره 1، شماره 2، 105-120.
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