فهرست:
فهرست مطالب
عنوان ...................................................................................................................................... صفحه
فصل اول: کلیات پژوهش
1-1 مقدمه. 1
2-1 بیان مسئله پژوهش... 1
3-1 اهمیت و ضرورت پژوهش... 3
4-1 پیشینه پژوهش... 4
5-1 اهداف پژوهش... 6
فصل دوم: ادبیات موضوع
2-2 برنامه ریزی.. 13
2-2-2 اهمیت و ضرورت برنامه ریزی.. 15
3-2-2 اصول برنامهریزی.. 16
4-2-2 موانع و محدودیتهای برنامهریزی.. 17
5-2-2 سیر تکاملی برنامهریزی.. 17
1- 5-2-2 محصول گرایی.. 18
2- 5-2-2 بازارگرایی.. 18
3- 5-2-2 فراصنعتی.. 18
6-2-2 انواع گرایشهای برنامهریزی.. 19
1-6-2-2 گرایش ارتجاعی.. 19
2-6-2-2 گرایش غیرفعال. 20
3-6-2-2 گرایش فعال. 21
4-6-2-2 گرایش تعاملی.. 22
7-2-2 انواع روشهای برنامهریزی.. 23
1-7-2-2 برنامهریزی تخصصی.. 23
2-7-2-2 برنامهریزی عملیاتی (اجرایی) 24
3-7-2-2 برنامهریزی استراتژیک (راهبردی) 24
1-3-7-2-2 اهمیت برنامهریزی استراتژیک.. 27
2-3-7-2-2 سطوح برنامهریزی استراتژیک.. 28
3-3-7-2-2 ویژگیهای برنامهریزی استراتژیک.. 28
4-3-7-2-2 مزایا و محدودیتهای برنامهریزی استراتژیک.. 29
3-2 استراتژی.. 30
2-3-2 مفهوم استراتژی و تاریخچه آن. 31
3-3-2 استراتژی چیست؟ 32
4-3-2 سه الگوی استراتژی سازی.. 34
1-4-3-2 الگوی کارسالارانه. 34
2-4-3-2 الگوی انطباقی.. 34
3-4-3-2 الگوی برنامه ریزی.. 35
5-3-2 تکنیکهای تدوین و تنظیم استراتژی.. 36
1-5-3-2 مدل BCG.. 36
2-5-3-2 ماتریس تعیین جهت سیاستگذاریها (DPM ) 39
3-5-3-2 مدل SWOT.. 41
4-5-3-2 مدل تجزیه و تحلیل هوفر. 43
5-5-3-2 مدل ارزیابی موقعیت و اقدام استراتژیک (SPACE) 43
6-5-3-2 مدل ADL. 45
6-3-2 ابعاد مفهوم استراتژی.. 47
4-2 تعریف رقابت و رقابت پذیری.. 48
5-2 تعریف و مفهوم مزیت رقابتی.. 49
1-5-2 تعاریف مزیت رقابتی.. 52
6-2 انواع تئوری مزیت رقابتی.. 53
1-6-2 تئوری سازمان صنعتی.. 54
1-1-2-6 چارچوب استراتژی پورتر. 57
2-6-2 تئوری منبع مدار 60
1-1-6-2 ابعاد مزیت رقابتی.. 67
2-1-6-2 ضعفهای اساسی دیدگاه منبع مدار 67
3-6-2 تئوری شومپترین.. 68
4-6-2منابع ایجاد مزیت قابتی.. 69
7-2 عوامل حیاتی موفقیت (CSF) 70
1-7-2 دیدگاههای موجود درباره عوامل حیاتی موفقیت.. 71
2-7-2 تعاریف عوامل حیاتی موفقیت.. 73
3-7-2 راههای تشخیص عوامل حیاتی موفقیت.. 74
4-7-2 عوامل حیاتی موفقیت و شایستگیهای کلیدی.. 75
5-7-2 گامهای اساسی روش عوامل حیاتی موفقیت.. 75
6-7-2 کاربرد عوامل موفقیت در مدیریت استراتژیک.. 77
7-7-2 ویژگیهای عوامل حیاتی موفقیت.. 78
8-7-2 منشاء عوامل حیاتی موفقیت سازمان. 78
8-2 روانکارها و تعاریف آن. 84
9-2 تصمیمگیری چند معیاره و فرایند تحلیل شبکهای.. 84
1-9-2 تصمیمگیری چند معیاره 85
1-1-9-2 انواع تصمیمگیری چند شاخصه. 86
2-9-2 روش فرایند تحلیل شبکهای (ANP) 87
3-9-2 تفاوت میان AHP وANP. 89
4-9-2 مراحل روش فرایند تحلیل شبکهای( ANP ) 90
5-9-2 خصوصیات فرآیند تحلیل شبکه ای.. 93
فصل سوم: روش تحقیق
1-3 مقدمه. 96
2-3 مدل مفهومی پژوهش... 97
3-3 مراحل انجام پژوهش... 97
4-3 روش شناسی پژوهش... 99
5-3 جامعه آماری.. 103
6-3 نمونه آماری.. 103
7-3 روش گردآوری اطلاعات.. 103
1-7-3 روشهای کتابخانه ای.. 104
2-7-3 مصاحبه. 105
3-7-3 پرسشنامه. 106
8-3 روایی(اعتبار) و پایایی.. 108
1-8-3 روایی.. 108
2-8-3 پایایی.. 109
9-8 روش تجزیه و تحلیل دادههای آماری.. 111
فصل چهارم: تجزیه و تحلیل اطلاعات
1-4- مقدمه. 113
بخش اول. 114
2-4 تحلیل جمعیت شناختی.. 114
1-2-4 فراوانی سنی پاسخ دهندگان. 114
2-2-4 فراوانی سطح تحصیلات.. 115
3-2-4 سابقه خدمت پاسخ دهندگان. 117
4-2-4 فراوانی سابقه خدمت در صنعت روانکارها 118
بخش دوم 118
3-4 شناسایی و اولویت بندی عوامل حیاتی موفقیت با استفاده از روش فرایند تحلیل شبکهای.. 119
1-3-4 مرحله اول: ساخت مدل و سازماندهی مسئله به یک ساختار شبکهای.. 119
2-3-4 مرحله دوم: تشکیل ماتریسهای مقایسه زوجی و بردارهای اولویت.. 121
1-2-3-4 مرحله اول: مقایسه زوجی معیارهای اصلی.. 122
2-2-3-4 مرحله دوم: مقایسه زوجی وابستگی های دورنی میان معیارهای اصلی.. 123
3-2-3-4 مرحله سوم: مقایسه زوجی زیرمعیارهای هریک از معیارهای اصلی.. 124
4-2-3-4 مرحله چهارم: مقایسه زوجی وابستگی های درونی زیرمعیارها 126
3-3-4 تشکیل ماتریس تصمیم (سوپر ماتریس) 127
4-4 بررسی سؤالات پژوهش... 133
فصل پنجم: نتیجهگیری و پیشنهادات
1-5 مقدمه. 137
2-5 خلاصه و نتیجهگیری.. 137
3-5 پیشنهادات.. 139
1-3-5 پیشنهادات بر اساس یافتههای پژوهش... 140
3-3-5 پیشنهادات برای پژوهشهای آتی.. 143
4-5- محدودیتهای پژوهش... 144
منابع فارسی.. 145
منابع لاتین.. 150
پیوست ها
منبع:
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